Get to Know Unilever
Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, United Kingdom and Rotterdam, Netherlands. Its products include food and beverages (about 40 percent of its revenue), cleaning agents and personal care products. It is the world's largest consumer goods company measured by 2012 revenue and Europe’s seventh most valuable company. Unilever is one of the oldest multinational companies; its products are available in around 190 countries.
The Challenge
With the increasing number of projects Unilever was working on, it was becoming increasingly difficult to manage them. Consolidating available data and getting project status updates to clients was becoming a problem. We stepped in to develop a tool to help them deal with these issues. Processes which these projects generate, governed by internal business logic are the key business aspect Unilever wanted to have a grasp on at any time. Our second challenge was to understand and incorporate their internal business logic into the application we were developing. One of the main purposes of this app was to help stakeholders have a clear overview of what stage their projects are in at any given time. We had to conduct a thorough research to visualize project flow, key project assets and metrics in an intuitive and simple manner to ensure key information was understood by the stakeholders.
The Solution
While the client was still figuring out the nuisances of their large business data model, we were brought in to design a custom project management tool on top of that model. We partitioned the data model into separate segments and went on to develop those. We took an agile approach developing these features, and finished them in record time, only a couple of weeks after the kickoff meeting.
The Results
Even though the data model was complex, we minimized the number of sections and pages the web tool had, and by grouping various information on one page in a smart manner and reducing the number of different forms for data input, we minimized the amount of clicks user needs to get to where they want to be.